About Revitin® Oral Care

The World's First Prebiotic Toothpaste

More than 15 years ago, and from the research of two visionary dentists, Revitin® was created by Dr. Gerry Curatola and Dr. David Shuch. Based on the emerging science of the oral microbiome, the company was developed from the idea that a bio-effective oral care cleanser would maintain and rebalance the oral cavity’s natural defenses for cleaner, fresher, and healthier teeth.

...Every great idea starts with a problem. Ours was simple. The undeniable fact that most commercial toothpaste is ineffective. The cleaning methods used by conventional toothpaste brands are based on an outdated approach to cleaning and disinfecting the mouth. What’s more, these outdated methods are known to cause detrimental consequences affecting oral health. We believe that everyone has the right to a healthy lifestyle. So, our solution was to start with a balanced oral microbiome.”

Dr. Gerry Curatola

To clean teeth, most conventional toothpastes utterly “nuke” the mouth. Unfortunately, this means “nuking” the friendly bacteria, essential for a healthy mouth and body. Nuking the mouth destroys the mouth’s balanced, oral microbiome; which is harmful to one’s oral health and the body’s general wellness. Simply put, brand toothpaste products disrupt the good bacteria needed to stay healthy.

So why are most toothpaste brands, even the “natural” ones, so focused on just killing bacteria? As it turns out, the explanation is simple. The oral health care industry is dominated by the conglomerate, big-brand soap makers, whose approach to oral care hasn’t changed in over half a century.

Commercial soap makers stick to what they know best – to clean with chemicals. Most chemical-based toothpaste brands contain cheap detergents, harsh chemicals, and antimicrobial ingredients; all of which destroy bacteria in the process of cleaning.

The major toothpaste brands have spent billions of marketing dollars, to convince the public that “killing germs on contact” is the correct, healthy approach. We now know this is not true. In fact, we know that enhancing the oral microbiome, not destroying it, is best.

The developers of Revitin® discarded the traditional antimicrobial approach, and leveraged oral microbiome science to create a safe and effective natural toothpaste containing high-quality ingredients. There is simply no other toothpaste that fosters a balanced, healthy oral microbiome.

Revitin® is made with natural nutrients, containing key vitamins and essential enzymes. Revitin® cleans and whitens teeth “naturally,” all the while supporting a balanced oral microbiome.

Our Research in Oral Care

Research conducted by the Human Microbiome Project, shows the conventional approach to toothpaste formulation (harsh chemicals with antimicrobial agents) is not only ineffectual but harmful. The traditional formulation of toothpaste has resulted in sub-par efficacy, as products looking to kill bacteria or destroy plaque fail to create a sustainable, healthy oral environment. This “pesticide” approach to oral care results in an environment that is more susceptible to disease.

Consumer Education and Acceptance

Until the development of Revitin®, there has been no significant positive innovation in toothpaste for over 60 years. New research has dramatically changed our understanding of oral care and its relationship to systemic diseases. Yet, current manufacturers have failed to modify their outdated approaches. As a result of the outdated formulation of toothpaste and the use of harsh chemicals with antimicrobial agents, half of the American adult population suffers from periodontal disease (gum disease).

Many studies have linked periodontal disease to increased risk for cardiovascular disease, diabetes, and problematic pregnancies. Recent evidence shows a relationship between periodontal disease and pneumonia, chronic kidney disease, rheumatoid arthritis, cognitive impairment, and cancer. Unfortunately, not enough people know the risk of using commercial toothpaste brands loaded with harsh chemicals. Revitin® and its prebiotic formulation is the natural solution!